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Crafted around the life of Blanche; a Portuguese lady who loved her cooking in crafting out dishes making each meal unique and different; and loved to craft out different meal options; growing up around the person; was introduced to the amazing dishes she used to churn out in terms of sausages; ham; meat-loaves; salted meats, etc. and thus was born the idea of developing an entire range of seafood products – something that started as a dream turned into a reality.